MTV Base (DStv channel 322) in partnership with Breezer is opening up the industry this year with the talent search continuation, as they travel to four major cities in South Africa scouting the next best and biggest local talent to join the lit youth brand, MTV Base through their popular MTV Base VJ Search.
MTV Base, the cultural home of the millennial generation, is searching for an ambitious and vibrant candidate who lives life in colour looking to kick start their journey to stardom like Tshego Koke – who’s earned his stripes in the entertainment industry – after winning the 2017 edition of MTV Base VJ Search.
Commented Monde Twala, Vice President for BET, Youth and Music: “MTV Base takes pride in empowering and developing talent on the continent through MTV Base VJ Search, this is an opportunity for young talent to showcase what they are capable of doing. We are thrilled to be partnering with sponsor Breezer for the second year. 360 Campaigns such as these support the youth by tapping into their creativity and pushing boundaries with their art form from music, television, fashion and/or comedy. We are looking for a well-rounded, fresh and colourful VJ.”
Tshego, the previous season’s winner, is concluding his year at MTV Base by hosting the nationwide MTV Base VJ Search that helped propel emerging talent such as Sizwe Dhlomo, Vanessa Mdee, Sandile Ntshingila, Ehizojie Okoeguale, Nomuzi Mabena, Fikile “Fix” Moeti.
Over the last 12-months, Tshego took the Viacom International Media Networks Africa stage with experiential work across a number of functions with the opportunity to understand and obtain a behind the scenes view of the television networks’ day-to-day activities. In less than a month he was positioned in front of MTV Base audiences as a co-host of entertainment trends show NewsIsh joining fellow brand VJs Kim Jayde Robinson, Farieda ‘Pharoafi’ Metsileng and Sandile Ntshingila.
Within three months, he was assigned his own show MTV Base Top 30 where he hosted the leading music charts of each week and also travelled the country through his role to interact with the who’s who of the entertainment industry including US music stars Swizz Beatz and Migos, Nigerian chart topper Niniola and local musicians Nadia Nakai, Kwesta, Babes Wodumo, Nasty C and Distruction Boyz to name a few. His accomplishments also include the coveted nomination for Cosmopolitan Sexiest Man 2018.
Commented Tshego Koke: “I have definitely learned immensely from this journey, the experience at MTV Base has proved to me that it’s worth following your dreams. Everything I thought of and had faith in came about and I learned that when you get here you’ll always need to get to the next stratosphere of life. While living my life in colour, I am ready to transcend my talent and brand into the next level of the modern day gentlemen”.
Do you have what it takes to be the next MTV Base VJ? Join us in your nearest city; Cape Town, Durban, Johannesburg and East London, to present your talent to the MTV Base VJ Search soon-to-be-announced expert panel of judges. Venues and entry dates will be announced soon.
The winner and new VJ will be awarded a 12-month contract as an ambassador for the network while they also stand a chance to host MTV Base shows and interview some of the biggest music stars in the world at local and international events. The next VJ is expected to have a passion for global and African youth culture and music, be authentic and live life in colour.
Said Francois Portier, The Sub Saharan Africa Area Director for Bacardi: “Breezer, South Africa’s most colourful fruity cooler, believes in the unique vibrancy that South Africans have to share with the world, and so we are very excited to be partnering with the 2018 MTV Base VJ Search, once again, to help seek and celebrate some of South Africa’s most vibrant and talented millennials. Through this partnership, Breezer is able to support the cultural interests of South Africa’s youth and insert colourful fun into their everyday lives through the campaign.”
“Breezer lives for the enjoyment of good, crazy fun in everyday life, for the joy of new experiences and so we promise to bring the 2018 MTV Base VJ Search all we can in colourful moments to help fans embrace spontaneous fun and ‘Live Life in Colour’, everyday,” continued Portier. “We encourage all of South Africa’s talented youths to join the 2018 MTV Base VJ Search; express your talent, your unique colourful-self, and share in the fun with us this year as we show the rest of South Africa how to live in moment!” completed Portier.
The MTV Base VJ Search is brought to you by Breezer. Live Life in Colour.