Sporty, cool, safe and classy, sprinkled with fresh design and the latest in connectivity, the new BMW 1 Series is a proper BMW with a strong character all its own.
Cutting-edge chassis systems and innovative technologies, plus the integration of all key driving dynamics components and control systems, imbue the BMW 1 Series with an increase in agility that drivers of cars with both the new front-wheel-drive configuration and BMW xDrive intelligent all-wheel drive will clearly recognise.
To this end, a five-year process of development has seen BMW channel all the experience amassed by the BMW Group over recent years with front-wheel-drive technology in other models into the new 1 Series. The result is a dynamic sharpness unprecedented in front-wheel-drive cars, with which it sets new standards in the premium compact class.
The third generation of the BMW 1 Series will be unveiled to the public for the first time on 25 – 27 June 2019 on the new BMW Group #NEXTGen presentation platform at BMW Welt in Munich. Hosting the show premiere of the new BMW 1 Series, meanwhile, will be the IAA event in Frankfurt am Main in September 2019. The worldwide launch will get underway on 28 September 2019.
More than 1.3 million examples of the BMW 1 Series have been produced in its first two generations, the car proving especially popular in Europe. The third-generation model offers significantly more space than its predecessor with little change to its exterior footprint, thanks to the cutting-edge BMW front-wheel-drive architecture. Passengers in the rear are the main beneficiaries, while a larger load compartment also results. Available as a five-door model only, the all-new BMW 1 Series is five millimetres shorter than its predecessor at 4,319 millimetres. In terms of width (now 1,799 millimetres), it has grown by 34 millimetres while its height (1,434 mm) has increased by 13 millimetres. At 2,670 millimetres, the wheelbase is 20 millimetres shorter than that of the second-generation model.
The electric panoramic roof available for the first time on the BMW 1 Series lets more light into the interior, where more room and an enhanced feeling of spaciousness meet high-quality materials and innovative details. These include backlit trim strips, making their debut in a BMW as an option. They come in three different designs with six switchable colours and create compelling translucent effects.
Grouped control clusters for the heating & climate functions and the various driving functions provide ease of use, while functional stowage options – such as the area in front of the gearshift lever, which can be specified with the Wireless Charging option for smartphones – deliver additional comfort and convenience.
