REASON TAKES FANS BEHIND THE SCENES OF “NGIYAK’THANDA” STUDIO SESSION

“Ngiyak’thanda” is Reason’s most recent single, a proclamation of love to the different aspects of his life. Where Azania was about the influences around him at the time of its production, Reason shares that he wants his upcoming EP to showcase what is inside of him. 

As he gets into the swing of things, the rapper has shared a video of his recording session for “Ngiyak’thanda.” He explained in a social media post that the intention he and Zee (industry-celebrated photographer) had was to shoot a music video for “420 #Ntp.” The activity failed, however, what happened next was the production of “Ngiyak’thanda” instead! “What came of it was a declaration of love for my family, my friends, my life & all things that keep my heart beating,” Reason further explains. 

A song is worth the weight of its lyrics and production. Nevertheless, Reason thought it necessary to share more insight into the making of “Ngiyak’thanda,” in the Q&A below!
You’ve been performing this song for a few months, why was it important to make this an official release, unlike the monthly Freestyle series you’ve recently debuted?

“I’ve taken almost 9 months to re-calibrate and improve my work. The songs I make, the videos I need, the work behind it and the importance of creating something impactful in this climate. Taking time to assess whether the song works or not was important for me because it was an effort I often took for granted because “I’m dope.” My work has always sold itself. Now, I realize the need to sell myself and my work. This song has been tried and tested in different spaces with different people. Therefore it is time to put the work in and out properly.”

How will the sonic direction of your upcoming EP differ from that of ‘Azania’?

“The sound is much younger. However, the content is much older. Azania was about bringing light to what was around me at that time. This EP is about bringing light to what is inside me.”

What inspired the lyrics when you were working on this single? Why?
“Love inspired it. The people I love, the things I love, and all things/people that love me back. I also dabble into things I like or hate too because sometimes we can never tell the difference. The point was to find common ground with people like me that are happy to express their love of similar ideas/things. In essence, we all (kinda) love money, good times, looking good, life and ourselves. This one is for those who can relate.”

STREAM “NGIYAK’THANDA”: http://smarturl.it/reasonngiyakthanda

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